Step 1
Marketing and growth expertise, at your service.
Turn marketing complexity into growth. We bring expert leadership and a specialist bench, on demand and without the overhead, to connect strategy, operations, technology, data, and AI.
Where our leadership has delivered results
Proven impact for growth-minded organizations.
Executive teams call us when growth stalls, a launch can't slip, an operation needs turning around, or something needs to scale. What we've delivered:
- ROAS, proven in real-time retargeting and personalization
- Up to 10×
- consistent increases in digital conversion rates
- 30%+
- net new increases in omnichannel revenue
- 25%+
- day turnarounds and project launches for fast traction
- 30-60-90
Strategy alone doesn't drive growth.
Growth takes the right priorities, connected systems, aligned teams, and the ability to turn strategy into action. We find what's holding performance back and connect the people, process, technology, and execution to move forward.
Problems we solve
Marketing investment without a clear commercial return
We tie every dollar to a revenue goal, set the measures that matter, and move budget toward what performs.
Fragmented technology and disconnected data
We connect your martech and data into one working picture, so every team sees the same numbers and acts on them.
AI experiments with no path to measurable value
We choose practical use cases, build them into your workflows, and measure business impact instead of activity.
Growth strategies that stall before execution
We turn strategy into an owned plan with clear priorities, timelines, and leaders, and stay through delivery.
Marketing and growth services, from strategy to results.
Growth Strategy & Commercialization
Go-to-market planning, demand generation, and customer acquisition built around revenue goals.
Marketing Technology, Data & AI
Martech architecture, stack evaluation, data and measurement, and practical AI use cases tied to business objectives.
Marketing Operations & Revenue Enablement
Operating models, workflow design, marketing and sales alignment, and performance accountability.
Customer Experience & Omnichannel Growth
Customer journey strategy, lifecycle marketing, and channel integration for B2B and B2C models.
Business challenges. Strategic solutions. Measurable results.
Turning a growth-stage business into a stronger revenue engine
A private equity-backed wellness venture needed one growth model for both consumers and network partners, and one shared view of performance across marketing and sales.
- Net new revenue
- +25%
- Customer churn
- −17%
- Cross-sell and upsell
- +31%
Growing one client account into the company's largest
The largest insurer in its category needed a customer-centric digital strategy to protect its market share and long-term competitiveness, and a delivery organization with the scale to build it.
- Annual revenue
- $20M
- Customer experience build program
- $110M
- Person digital center
- 800
Winning new customers for a leading hospitality chain
Competing for customers, the business needed integrated digital personalization and precision targeting across channels, and a leading-edge digital agency to put them to work.
- Customer acquisition
- +30%
- Marketing program
- $19M
- Return on ad spend (ROAS)
- 7×
What those we've worked with say.
When I next needed a C-level marketing and strategy officer for my executive team, Lisa was my first choice. She quickly gained traction with a new and improved go-to-market strategy and assets, and helped define and launch an entire new product line in record time.
David Kirshenbaum
Founder, MeadeCo
Hired Lisa for executive roles at two firms
Lisa contributed both big-picture strategic ideas and expert day-to-day management of teams, projects, and deliverables. Her insights and work products aligned our executive team around the best path forward at key points in our investment and growth journey.
Noel Maxam
Founder and CEO, Emagispace
Brought Lisa in as an executive consultant
Lisa's strengths span the omnichannel spectrum. She was able to quickly double our marketing channels and stand up a top-caliber digital agency and marketing team that drove more and better quality leads and performance. Her efforts took Accelerance to a new level.
Andy Hilliard
Software CEO and author
Tapped Lisa as a growth consultant
Ways to work with us.
Fractional and flexible, scaled to your needs. We work the way that fits for you: remote, hybrid, or on site.
Your companyMarStrat
Expert assessment, prioritized recommendations, and a roadmap your team can execute.
We plan, staff, and manage the initiative from kickoff through launch, with clear owners and milestones.
Specialists in martech, data, UX, and creative work alongside your team under your own leadership, then step away.
A senior executive who joins your leadership team part-time or on an interim basis and owns the marketing and growth agenda.
Connect the strategy. Align the systems. Deliver the results.
Step 2
Prioritize
Step 3
Design
Step 4
Activate
Step 5
Optimize
Senior leadership with a specialist bench.
MarStrat pairs strategic leadership with a trusted network of technology, operations, UX, and creative professionals, so each engagement gets the expertise it needs. We advise executive teams and boards.
About MarStrat and our networkA recognized voice on martech and AI.
MarStrat’s Lisa Morrell was named a “Voice to Follow” by the Strategic B2B Marketing Community. It selects experts worldwide from LinkedIn for their insights on marketing technology and AI.
Follow Lisa on LinkedIn (opens in a new tab)
- Since 2004
- Best of LinkedIn MarTech “Voice to Follow”
- PMP certified
- MSI Senior Fellow
- Award-winning digital marketing
Questions leaders ask us.
How can we work with you?
Engagements are shaped around your priorities, budget, and timing. Choose strategic advisory, project execution, embedded team support, or a fractional CMO or CGO. We work the way that fits for you: remote, hybrid, or on site.
How much does it cost, and how do you charge?
It depends on the work, so we price each engagement to fit your goals, budget, and timeline. Options include a monthly retainer, a fixed project fee, hourly advisory, and value-based or hybrid fees tied to results. We'll recommend the best fit in our first conversation.
How fast can you start?
Quickly. We can define a statement of work fast and get up to speed on your organization, market, and industry right away. On one engagement, we turned around a marketing strategy and AI build statement of work overnight, after reviewing hundreds of pages of background documents.
What is a fractional CMO or CGO?
A fractional Chief Marketing Officer (CMO) or Chief Growth Officer (CGO) is a senior executive who joins your leadership team part-time or for a set period, rather than as a full-time hire. You get executive direction for marketing and growth, sized to what you need now. We call it an on demand CMO or CGO, and it's one of four ways to work with MarStrat.
How do we get started?
Start a conversation about your business priorities. Together we'll decide whether MarStrat is the right fit and which kind of engagement makes sense.
Where could better alignment unlock growth?
We'll find the right solution. Promise.
Book a free consultation